Tzabar, Israel’s largest salad company has taken on Eida Chareidis kashrus, offering its wide range of salads and original humus recipes to the tzibur at large.
According to a market survey, over 50% of the chareidi tzibur in Eretz Yisrael buys prepared salads and 85% buy humus. The company feels by moving to the Eida it will increase its market share as competition in the prepared salad market grows.
The average Israeli consumes 8kg of humus annually. Tzabar currently holds 40% of the national market.
(YWN – Israel Desk, Jerusalem)
7 Responses
Smart move.
TO: Israeli, Berlin, Ifti, Bklynmom…
Typical story that clearly proves my point: Charedi Rabbanim are the real Rabbanim and the only ones to be trusted.
Oh well, on it goes. Another business swallowed up by Badatz, a mob-like, dictatorial and very wealthy hechsher organization whose onsite supervision leaves much to be desired. Sometimes the kosher consumers are like lemmings- jumping over the cliff because everybody else does the same.Because of what others will say , especially shidduchim. Kosher Big Brother is on the loose.
Ziongoy #3: If you don’t like it, lump it. Eat you wallow.
Clearly Tzabar realized there is a large segment of Jewry in EY who demand only the best top-of-the-line hashgacha with the greatest stringencies with only clear kashrus.
Kudos to them.
TheBigBum #4… Obviously, you don’t care about other poor Jews who almost have no option but to buy Badatz wallow, since they have almost no mashgiach on site .
#6 false. But who cares what you think. Eat your heart out.