Sorry, I’ve been taking a “blog break”, in deference to the Citifield Afisa, so I did not see this until today.
I have not heard that word in particular, but if I had to guess, I would think the word was possibly “Shaferei” (as opposed to Shfanerei.
If thats the word, it might be a derivative of shaf, which would imply a pantry or cabinet (hence the use to denote a whole potpourri of goods).