a few years ago (i must have been around 10 or something) my older brother, on purim, offered me a cigarette. of course i took one, it was so cool, all the older boys were doing it, and of course i half-killed myself cuz i choked on it…LOL (no joke, but im laughing now that i remember it)—but really, thats what it does, IT KILLS PEOPLE. but the temptation is very powerful. its like a modern-day avodah zora, along with all our other nisyonos that we cant seem to get enough of….
anyway the point of my little anecdote is to say, be sensitive to the fact that these boys have been watching their older brothers&friends hanging out on street corners and looking really, really cool. so i think what needs to be done is show these kids (some not kids, unfortunately) that “COOL” isnt always so good—amalek is known for their midah of kar/coldness, and mikreh/coincidence (Same loshon/shoresh). if we want to win amalek, we need to be HOT and go against their coldness….theres a medrash of amalek cooling bnei yisroel off…forgot how it goes…forgot how i ended up here….
hopefully it makes some sort of sense if you actually got to the end of this post…