Thanks for reviving this post. Its been bothering me too. TAG is connected to filter companies. Call it a 3rd party or call it their own. At this point its one huge operation. If you want people to get filters why do you charge me per month to filter my computer Some of us just have 5 devices and can’t afford $100 a month for filters. And then we constantly switch devices, get new ones etc. I understand because it costs you money. But thats what your mosod is about. Its about promoting filters. You don’t do that by charging. Does Hatzalah charge for their services? Why can’t you install filters even with 3rd party vendors for free and say the suggested donation is $X (I don’t know say $20 a month). We ask that if you can donate to please do so. They’d recoup some of the losses that way. I mean TAG does fundraise. Yes this will increase your budget but it will also increase filters in klal yisroel. isn’t that your goal?
Also don’t take it for granted that everyone follows the rav and is deadset on filters. There are communities where its emphasized less. And even where its a strong point, you’ll be surprised how many people whitewash it. This isnt to minmiize its urgency. But its to say if you truly want people to obtian filters why make obstacles?