Many jews find the over symbolizing of chanukah to be tawdry and even offensive, mimicing the symbols of other holidays.
Neo-Chabad and its supporters seem to believe in utilitarianism. If something good comes out of it, it shows that the thing itself is right, and that any and all criticism in invalid and merely due to hatred or jealousy. This is not a Jewish attitude.
By contrast, genuine daas torah can be seen from the satmar rov; he used to say “m’darf tuhn, m’darf nisht oftuhn”, we need to do, not accomplish”, meaning we do whatever halacha and mesorah dictate for us to do, and leave the results up to Hashem. Hashem is more than able to inspire jews to do teshuva. Every time a yid watches his eyes on the street, walks in jewish garb (how many times has an old russian man/lady stopped you to ask you when to say yizkor?), gives a passerby a smile, picks up a dollar that fell out of someone’s pocket…the list goes on. Just doing mitzvos and serving Hashem will inspire people.
I think letting a driver pull out of a parking spot instead of whizzing by, letting someone change lanes, and other chessed driving will be a lot more inspiring to unobservant jews than a decoration on a car. The impact of a positive experience is very powerful. Far more people become religious by seeing what religion does to people, how Torah makes its folllwers compassionate, considerate, and sensitive to others’ needs and feelings. Being concerned more with making a” kidush chabad” than actually helping others is something that needs to be rooted out and acknowledged as a chisaron that’s being avoided.